Campaign Configuration: Legacy Mobile Push Notification

Overview

This topic describes all of the various configuration options available for Push Notification Campaigns when working in the "Classic" or legacy version of the Campaign screen.

Note: The Push Notification channel is also supported in the current Campaign screen (previously known as the "Enhanced Workflow").   

A Push Notification is a short message (maximum of 2000 characters) that's viewable within an associated application on a customer's mobile device, such as a smartphone or tablet. Push Notifications are enabled when a customer installs your app on his or her mobile device, and agrees to receive notifications. In most cases, users will be prompted by the app as to whether they want to receive Push Notifications. If the customer opts-in, then he or she is a viable candidate for your marketing campaign. If the customer opts-out of Push Notifications, then you won't be able to utilize this marketing channel to communicate with this customer.

Note: Before you can use Messaging's Push Notification messaging features, you must complete all of the configuration and setup steps, as described in the Help topic Push Notification Channel Setup.

This topic describes all of the various configuration options available for Push Notification Campaigns. This topic assumes that you already created the Campaign (see Campaigns for more details on how to create a Campaign).

The Campaign screen is organized into the following areas:

Select an item above for more details on that section.

Triggers	Application Group	Audience	Message	Sending	Responses	Proofing	Auditing	Launching

Features

Campaign Settings

The Tool Ribbon at the top of the screen provides access to the following general Campaign settings.

Campaign Management

The Campaign screen provides the following Campaign management features:

Cells and Splits

Marketers often need to divide their Campaign Audience into smaller segments, or cells. You might need to do this in order to test the effectiveness of a particular marketing message, or because you need to use a different sending method, or schedule, for the different cells.

Messaging provides you with the ability to create complex, sophisticated ways of segmenting your Audience. The platform supports two different segmentation methods: "A / B Testing" and "Split Cells" (A / B Testing is available only for email Campaigns).

Split Cells allow you to divide your Campaign Audience into different receiving groups, with or without the use of a "remainder" Audience. With Split Cells, you can create a complex hierarchy of nested cells, each of which is designated with a unique code that can be used elsewhere in the platform, such as reports, exports, and Filters. You can enter these cells directly into the user interface, or import them from a spreadsheet. This segmentation method can be used for testing purposes, although that's not really its primary intent, as this method won't calculate a "winner" like A / B Testing does.

Note: Split Cells are available in all Channels, and for all Campaign types.

For more information on configuring Split Cells within your Push Notification Campaign, please see Split Cells.

Back to Campaigns

Topic updated: April 2021